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Friday, August 17, 2012

PRADA FALL/WINTER 2012 WOMEN'S ADVERTISING CAMPAIGN




Quite unlike the 1950s Americana references of Prada’s Spring/Summer campaign video—where sexy models leaned on cars and applied lipstick in side view mirrors while a series of popular songs played from a car radio—Prada’s latest short feels like a sci-fi fashion fantasy.

Directed by Steven Meisel, Prada’s Fall/Winter 12/13 campaign video pits Magdalena Frackowiak and Anne Vyalitsina against each other in a surreal game of chess.

Wearing dizzying prints, embellished jackets, and head-to-toe monochromatic looks, models Vanessa Axente, Madison Headrick, Elza Luijendijk and Iselin Steiro mimic the moves of the Plexiglas chess pieces being steered by the two opponents.

Bleached brows, strong eyes, and ombré-dyed hair that mirror the runway styling give the girls a cyber princess appeal. With this video going viral we predict street style photographers will be papping the look on fashionistas before the leaves turn.

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